11 Reasons to Hire Social Media Video Production Services
Social media pulls us in and keeps our attention more and more each day. This makes it the perfect place for advertising. Video marketing on social media has a particular foothold, as the human eye is naturally drawn to video content.
Creating a video has the potential to reach millions of social media followers in one fell swoop. And with social media users projected to reach 5.17 billion by the end of 2024, there's never been a better time to branch out into social media video production.
Hiring video production professionals can offer many benefits. Keep reading below to learn 11 reasons why you need to hire social media video production services.
1. Engagement Boost
Videos are dynamic and capture the audience's attention with motion, visuals, and sound. Utilizing social media video production allows you to tap into the power of video content. This encompasses both long and short-form video content.
In 2024, 90% of marketers will maintain or increase their investment in short-form video. Short-form video is especially effective at getting a message across to the viewing audience within a short amount of time. Short-form videos average between 30 to 60 seconds and are ideal for social media marketing.
Hiring video production professionals ensures your video content gets the engagement it needs. They'll work to create content that makes an impact on your target demographic and stands out for all the right reasons in an increasingly oversaturated digital landscape.
2. Storytelling
Videos allow you to tell a story visually. The visual element of video content creates a more immersive and engaging narrative. Storytelling through video can evoke emotions and make the content more memorable and shareable on social media.
Effective storytelling helps create a connection between your brand and the audience. This heightened emotional connection deepens the bond between your brand and your audience. Over time, this can foster brand loyalty and enhance trust.
By collaborating with skilled video production professionals, your brand can elevate its storytelling to new heights. Professional social media video production services are adept at storytelling elements. They will weave a compelling narrative and craft messaging that pulls viewers in and resonates with its intended audience.
3. Brand Visibility
Video content acts as a virtual endorsement by amplifying your message and exposing it to new potential customers. As more users share your videos, your brand gains visibility and engagement. This leads to an opportunity to connect with a diverse range of audiences.
Algorithms on social media also often prioritize video content or text and static photographs. This means they will place it higher visibility in users' feeds.
Professionally done video content is essential for brand awareness. By investing in high-quality production, your brand captures attention and elevates its image. This leaves a lasting impression that distinguishes it from competitors.
4. Social Sharing
Social media was made for content sharing. Sharing videos can increase your brand's reach, as they are more likely to be seen by a broader audience. Each share of video content creates a snowball effect.
Engaging and shareable videos have the potential to go viral. This means they are a top-shared and viewed piece of media. Viral videos can expand your brand's reach significantly.
Social sharing can lead to increased brand awareness as your content is shared among users' networks. This works in the same way as word-of-mouth marketing. The organic and authentic nature of these shared video endorsements enhances your brand's credibility.
Video production services understand the intricacies of social media marketing. They help create content that evokes emotions like humor and inspiration. Professional content also includes clear calls to action to encourage video sharing.
5. Higher Conversion Rates
Video content can be entertaining to view. However, the primary purpose of video content is often to initiate a successful conversion.
A conversion can include the following actions:
completing a purchase
signing up for a newsletter
likes, shares, and comments
visiting a website
clicking on an advertisement
Professional video production ensures that your brand's message is communicated clearly and effectively. A well-crafted script and concise storytelling can resonate with your audience. This makes it easier for them to understand the value proposition of the video itself.
Incorporating the proper calls-to-action (CTAs) in videos is vital. These CTAs can guide viewers towards desired actions such as making a purchase or signing up.
6. SEO Benefits
SEO gives brands the opportunity to rank higher organically through the use of specific keywords in their content. While SEO is often attributed to written content like blog posts, it can be used with video content as well.
One way to accomplish this is through video transcripts. By providing video transcripts for your videos, you can make them more accessible to search engines.
SEO also involves using keyword-optimized video titles, tags, and descriptions. Using relevant keywords to create compelling titles, tags, and descriptions improves search engine rankings.
Many social media platforms use hashtags. A strategic use of hashtags in conjunction with SEO keywords can further enhance discoverability.
Video production professionals are well-versed in SEO practices relating to video content and social media marketing. They can help enrich your social media video content for optimized search results.
7. Interactive Content
Interactive content is one of the best ways for brands to connect with their target audience through video content. A common form of interactive video content is the use of polls and surveys. These elements serve to engage viewers and gather feedback at the same time.
Implementing clickable elements within the video can help direct viewers to relevant pages or actions. This is a great way to incorporate a call to action.
Professional video production services know how to seamlessly integrate these interactive elements into the narrative flow of a video. They excel at crafting immersive and engaging viewer experiences that captivate the audience while strategically guiding them toward taking the desired interactions.
8. Social Media Platform Optimization
Each social media platform has its own unique settings, features, and algorithms. Knowing how to utilize these functionalities to your advantage is key.
For instance, TikTok thrives on short-form, creative content with trending challenges. Meanwhile, Instagram emphasizes visually appealing images and stories. Conversely, Facebook prioritizes a mix of multimedia content, including photos, videos, and text-based posts.
Understanding each platform's characteristics allows you to tailor your content accordingly. Doing so significantly enhances your visibility, engagement, and overall success. Social media video production services are skilled at navigating these complexities.
Another aspect they manage is video aspect ratios and lengths. They can tailor your videos to fit the preferred aspect ratios of each platform (e.g., square, vertical, horizontal). Video production services can even optimize video lengths according to time restrictions.
9. Analytics and Insights
With any social media marketing campaign, you'll likely have access to a wealth of data and insights. Video content is no exception to this.
Video production services often provide analytics tools to track key metrics like engagement through views, likes, and shares. It can also show you the percentage of click-through rates and average watch times.
Analyzing these insights helps you understand your audience's preferences and video performance. You can use this data to help tailor future video content accordingly.
10. Video Versatility
Video content can comprise many different formats. This versatility makes it ideal for a variety of advertising and marketing functions. Explainer videos are one of the most popular formats, with 96% of consumers watching explainer videos to learn more about a product or service.
Some other video marketing formats of note include:
product demonstrations
testimonials
tutorials
how-to videos
interviews
animation
live streams
This wide array of cinematic storytelling options provides diverse and engaging methods. It allows video production services to cater to various audience preferences and marketing objectives.
For example, product demonstrations let you showcase your products or services in action while addressing any potential customer questions or concerns. Video testimonials can have a powerful impact on building trust and encouraging conversions.
Video content can also be used for educational material. You can share tutorials, how-to videos, or other informative content related to your industry to help establish your brand as an industry expert.
11. Professional Quality Social Media Video Production
Having quality video content is fundamental for brands. It reflects positively on the brand as one of quality itself. This serves to establish trust and credibility with consumers.
Professional video production ensures high-quality cinematic visuals. This includes utilizing proper lighting, framing, and composition.
Clear and crisp audio is equally important as the video quality. Professional production minimizes background noise and ensures a polished sound.
You invest in your brand long-term when you hire professional video production services. It establishes the groundwork for consistently creating high-quality content. This reinforces your brand identity while enhancing your overall brand presence.
Trust the Video Production Professionals at Nyhuis Creative Today
Creating a video is a multi-faceted endeavor. So much goes into crafting and perfecting high-quality videos. With video content usage growing increasingly each day, putting your social media video production needs in professional hands is crucial.
Nyhuis Creative is a Tacoma, Washington-based company specializing in video production services. We also offer full-service media content creation to help elevate your brand's message and social media presence. We help local businesses enhance storytelling through exceptional videography services.
Let us help you bring your vision to life. Get in touch with us today to discuss your video production project needs.
