6 Effective Ways Video Content Boosts Business Brand Awareness
Research shows that more than 20% of small businesses fail within their first five years. This is usually due to the business running out of funds as it isn't generating enough revenue.
If you are a small business owner, you may be focused on brand awareness. This is an important aspect of your business marketing that should be a priority.
Many small businesses fail because they don’t implement marketing tips. They may not have a modern marketing strategy or a way to boost brand awareness.
Keep reading to find out how to improve your brand awareness with video content.
1. More Engaging
One of the biggest benefits of video content is how engaging it is. The reality is that society is becoming more and more visual.
People are moving away from written content to focus on video. Video content is easier to understand and is more ingestible for the average consumer.
Videos also improve brand awareness as it showcases your business in a better light. People will be able to physically see your business and what you have to offer.
These are personal touches that other marketing strategies simply do not have. This is why more and more businesses are moving towards video content in their strategies.
2. Personalizes Your Brand
We already know that business brand awareness is vital for a successful business. Creating your brand is what sets you apart from your competitors.
If your brand is not memorable, it won’t keep consumers coming back. One way to create better brand awareness is by personalizing your approach.
As much as you may want to be professional, consumers are looking for personalization. They want to look at your business and know that there are real people behind it.
Consumers are more motivated to support brands that are run by real people. With video content, you can add a personal touch to your marketing strategy.
You and your staff can show up in the video to tell your story. This is going to leave a lasting impression and will get through to consumers much better than other strategies.
They will be able to put a face to the brand, making them more likely to support it. This is also the perfect time to share your story and the background of your business.
3. Shareable Content
In our modern-day life, creating shareable content is key. This is when people share the content you have created with other people that they know online.
This helps your content to spread to other people without you having to do anything. People often share content if they find it interesting and helpful.
Consumers are much more likely to do this when it comes to videos. This is because videos are more engaging and poor people in much more than other types of content.
When it comes to shareable platforms, videos are much more popular. When your videos are shared, this puts you in front of more consumers who could become customers.
4. Improves Performance
Something to also consider when it comes to brand awareness is performance. The reality is that videos tend to rank higher when it comes to online searches.
When it comes to content, videos are more popular and desirable. Because of this, Google prioritizes videos, and it makes them easier to find.
It can be very difficult to rank on Google and get your content found. You may have a much better chance at this if you cater to what your potential customers want.
Video content will be put in front of more people, helping to get your brand out there.
5. It’s Social Media-Friendly
Another important thing to consider is how social media-friendly videos are. Everything about social media is visual.
This is why you will find videos and photos much more than you will find written content. People want to see something that they like and be able to immediately like it or share it.
Videos can be viewed quickly and draw the person in. This is very important when it comes to platforms like social media.
There is so much available that it is hard to capture people's attention and keep them hooked. Well-created videos can help you to achieve this and gain more customers.
Companies like Nyhuis Creative make this possible by providing video services. You may not have the resources to create high-quality videos, which is where this company comes in.
6. Creates Authenticity
Right now, consumers are looking for authenticity when it comes to the businesses they support. Young consumers especially want to feel a connection with different businesses.
People crave authenticity and want to see real people behind their brands. Videos are very personable and allow you to tell your story authentically.
You can speak as though the consumer is right there in front of you. This is a great opportunity to share a heart-touching backstory to your business or the things you have overcome.
Videos come across as more authentic and help the viewer to connect to what you are saying.
Brand Awareness: How Video Content Helps
If you own a business, brand awareness is something you are probably prioritizing. If you want to boost brand awareness, the best way to do this is with video content.
This helps you to present your brand as being authentic and run by real people.
Do you need to create high-quality videos for your brand? Contact us today at NYHUIS Creative to view our available video services.
