Is Corporate Video Production Right for You? Here's How To Tell

Video content is all around us, from social media content to TV ads, to the informational tutorials we watch to learn new skills and insights.

It should come as no surprise that 91% of businesses will utilize video content for marketing in 2023. Video content adds visual appeal, builds brand awareness, and connects businesses with their target audience.

However, not all video content is created equal. Quality corporate video production is a must to achieve the best possible results. If you're a business looking to enhance your marketing efforts, keep reading below to discover if corporate video production is right for you.

Specify Your Communication Goals

Considering whether corporate video production is necessary for your business? Take a look at your unique communication goals first.

That is, what specific messages or details your business may have. Examine if video production can help you effectively convey these messages.

What do you hope to accomplish with your video content? Are you looking to inform or educate? Or maybe you just wish to showcase certain products. 

Video can also be used to connect with a wider audience and build trust with consumers if that is your aim. See if video can help you meet your communication goals with narrations, visuals, or demonstrations. 

Analyze Your Target Audience

Another way to determine the appropriateness of corporate video production is to look at your target audience. You need to ensure your target audience falls within the proper confines of video marketing. You'll also need to look at the age ranges of your target audience and where they spend the majority of their time.

Video content seems to be all-encompassing on the surface. But some demographics respond better to it than others. For example, younger generations like Gen Z and Millennials display peak video-watching habits. 

The average Gen Z'er watches around 13.1 hours of video content on TikTok each week. Those over the age of 35 only spent about 8.5 hours in comparison. 

Understand Your Brand Image

Corporate video production can be an essential element of your brand image. First, however, you'll need to consider if this approach matches your brand's image, voice, and marketing persona. 

High-quality video production adds professionalism to your company and boosts brand awareness. This is ideal for a high-powered brand with an elevated brand image and likely a hefty video production budget to match.

Assess Your Video Marketing Budget

Quality corporate video production comes with all the bells and whistles, but it can also come with a higher price tag. You'll need to configure aspects like high-end video equipment, video production professionals, and post-production costs into your budget. This can be a sizable investment for an even bigger potential ROI.

A smaller business will have a much tighter budget for their marketing campaign. If the total package of corporate video production seems too high for your business, it may be necessary to cut corners to save money. In this case, it's also not unusual to have a more DIY or bare-bones video production approach. 

Determine Content Complexity

Video content is known for its visual storytelling aspect. Using demonstrations and animations can help you feature your products and services in a way that is easy to understand. Video is also much more engaging with its visual appeal.

For instance, if you have a complex service or particular product that needs to be showcased or explained in a certain way. Traditional advertising methods may not do these products or services justice. Visual aids like video content are much more effective at demonstrating and explaining complex concepts.

96% of consumers have watched explainer videos to learn more about a product or service. If you aren't reliant on video demonstrations or explainer videos for your business, then corporate video production may not be for you.

Evaluate Your Social Media Presence

Video content dominates social media. It is one of the most shared and viewed forms of content. That's why many of the top businesses and brands utilize corporate video production.

Social media lets you tap into established platforms, interests, and target audience demographics. You can follow consumer trends, user patterns, and content formats to stay up-to-date online and grow your social media presence. This will allow you to create viral advertising on TikTok and other social media platforms.

So, if you're looking for a way to expand your reach on social media, then corporate video production is the way to go. If your social media presence is null and void or not a top concern, then you don't need to worry about harnessing the power of video content for your business needs.

Compare Your Marketing Campaign to Your Competitors

Your competitors are often one of the best sources of information for adapting and retooling your marketing campaign. Have you noticed your competition is using corporate video production for their own marketing needs? This is a surefire sign that you need to do the same.

Study the marketing tactics of your competitors. See what methods they're using for selling their products and services and where they are the most successful. This will provide you with valuable insights you can use for your own business.

If you're not concerned with your competitors and their success with professional video production, then don't deviate from your current plan.

Scrutinize Your Website's Performance

Step into the shoes of your target audience on your website. Assess the user journey they take and see what they see. Odds are, you will find areas that can benefit from the incorporation of corporate video production. 

Video content can demonstrate your products and further clarify your business's unique offerings through methods like explainer videos. It can also help you reduce bounce rates from site visitors leaving after just one page visit. 

Google also favors sites with video content and will display these sites higher in search rankings because of their high SEO value.

Utilize Search Engine Optimization

Video content is unique in two distinct ways. First, it can increase the amount of time consumers spend interacting with your website. It can also help your website rank higher in search results through Search Engine Optimization (SEO).

Corporate video production can be further enhanced by using video titles, tags, and descriptions with strategic SEO keywords. These keywords allow video content on your site to achieve an organic boost in search results. Consumers who use relevant keywords in search inquiries will be directed to your site as a result.

Identify Other Uses Within Your Business

Video content isn't just useful for advertising purposes, it can also be used for training and onboarding within your company. Corporate video production can help you improve video tutorials and webinars for new employees. It can also be used for ongoing education through e-learning modules. 

Visual learning makes it easier to retain information. This is why safety videos are so effective. Video content is also consistent and allows for self-paced learning.

Having professional video content makes your company's info more engaging and accessible. Professional video content can also improve the onboarding process, which can reduce employee turnover rates. You can also use it to train remote employees more effectively. 

Consider Event Coverage

If your business hosts a lot of events throughout the year, consider how corporate video production can be used in conjunction. Professional videos from events can help you extend your event's reach. Successful event coverage helps you boost your brand's reputation and image with media relations.

Event video content allows attendees to have a networking source. They can look back on the footage and share it to build connections with one another.

For future events, attendees will be able to see what to expect from the previous year's footage. Professional video content can also provide you with a lasting archive of your events. 

Examine Your Long-Term Marketing Strategy

One of the best ways to determine whether corporate video production is right for you is by examining your long-term marketing strategy. Video content must align with your overall strategy and provide value. It should fit well with your business plan and give you the return on investment you want.

This includes sustainability within your business's marketing practices. It also includes scalability if your business grows. Most importantly, it should fall within the clearly defined objectives and goals of your company.

If you decide to use video marketing, be sure to assign measurable metrics. This will help you track the effectiveness of your marketing campaign over time.

Choose High-Quality Corporate Video Production With Nyhuis Creative Today

So much goes into quality corporate video production. But if you're looking for ways to expand your reach, improve brand awareness, and grow your business, then it's the right choice to make. Choosing a professional video production company is the next step.

Nyhuis Creative, located in Tacoma, WA, is your source for video production and post-production services. A professionally produced video is worth so much more than a thousand words. We can help you create captivating video content to help you tell your brand's story. 

Ready to discuss your next video project? Get in touch with Nyhuis Creative today for more info.