7 Tips to Create Viral Advertising on TikTok

Jun 20

Did you know TikTok recently celebrated having more than 150 million American users? Did you also know TikTok has more than 1.5 billion users on a global level?

With these statistics in mind, you should definitely think about advertising on TikTok if you're a business owner who isn't doing it already. If you're able to put together strong TikTok ads, it could potentially open your business up to a whole new audience and help you increase your sales in no time.

Before you begin blindly advertising on TikTok without doing any research, though, you should learn about what you'll need to do to create viral videos on TikTok that'll connect with your target audience. Here are seven tips that'll help you get started.

1. Come Up With Strong Hooks for TikTok Videos

It isn't exactly a secret that Americans have shorter attention spans right now than ever before. As a result, you won't have very long to capture people's attention when you're creating videos that you're going to use for advertising on TikTok.

Ideally, you want to come up with a strong hook that you can use to command attention within the first 3 seconds of a TikTok video. If you aren't able to do this, there's a good chance people will swipe up on your TikTok video and move on to the next one.

This will be especially true when it comes to advertising on TikTok. The longer you can let a TikTok video drag out without people realizing it's an advertisement for your brand, the greater the chances of them sticking around to see how it ends.

2. Use Trending Songs and Sounds for TikTok Videos

There is a steady stream of songs and sounds that are trending on TikTok at all times. It'll be very important for you to keep tabs on these songs and sounds and try to incorporate them into your TikTok videos as often as you can.

There will be some songs and sounds that'll work better for your business than others. But you shouldn't be afraid to get creative when it comes to using songs and sounds, even if they don't sound like they would be in your wheelhouse right away.

In fact, you might be able to benefit from using a trending song or sound for a TikTok video that people don't see coming as opposed to going with a safe choice. The simple fact that you chose to use a song or sound that's slightly outside the box for your business could work wonders for you when you're advertising on TikTok.

3. Figure Out How to Tell Stories With TikTok Videos

The thing that people have come to love so much about TikTok is that it provides them with a place to tell stories that they might not otherwise be able to tell. You should take full advantage of this when you're advertising on TikTok on behalf of your business.

That isn't to say you should start creating 10-minute TikTok videos that outline the entire production process associated with a groundbreaking new product you're introducing. It'll be tough to convince people to stick around for a long enough time to watch a video like this.

But if you're able to explain the evolution of a product within, say, 15 or 30 seconds, you might be able to help sell people on the importance of it. You should do whatever it takes to master the art of storytelling on TikTok without taking up too much of people's time.

4. Keep TikTok Videos on the Shorter Side

We've alluded to this a few times now, but to emphasize it once more: You should attempt to keep almost all your TikTok videos on the shorter side. That doesn't mean they all need to be 10 seconds or less. But it does mean you shouldn't try advertising on TikTok with videos that play out over several minutes.

If you watch all the latest TikTok video trends, one thing you'll notice is that most of them will feature short and snappy videos that get straight to the point. This is what your videos will need to be like if you want to give them a chance to turn into viral videos.

5. Include Solid CTAs at the End of TikTok Videos

At the end of TikTok ads, you want to try to get people to take some kind of action. Whether you want them to visit your website or order products right through your ad, you should attempt to motivate them to do something.

You can try to do this by including a CTA, which is short for call to action. In some cases, you can do this by verbally telling people what to do. In other instances, you can do it by having words pop up on the screen.

6. Invite People to Interact With TikTok Videos

The most popular TikTok videos are typically the ones that get people interacting in the comments section. If you're able to inspire people to jump in the comments and interact, it'll be a win for you.

You should consider opening up your comments section for people to respond to your TikTok videos. You should also check out this section yourself from time to time and respond to as many comments as you can.

7. Make TikTok Videos Look as Professional as Possible

The way that your TikTok ads look could ultimately be what makes or breaks them. If your advertising on TikTok doesn't look very professional, people will be unlikely to sit through your videos.

It would be worth exploring the idea of bringing a professional video production team on board to assist you. They can lend a hand when it comes to shooting TikTok ads, creating reels for Instagram, and more.

Let Us Help You With Advertising on TikTok

Would you like to make sure the videos you're shooting for social media look as good as they possibly can? Nyhuis Creative can provide you with the video production services you need in Tacoma, WA, and Washington State as a whole.

Laura Nyhuis http://www.nyhuiscreative.com