5 Brand Benefits of Using Professional Corporate Video Production
More than 90 percent of businesses use video as a tool for marketing - that's an all-time high, according to a recent survey. Engaging and well-crafted videos help boost your brand and get you recognized in today's digital age. When you skip high-end video production, you miss an opportunity to elevate and promote your brand.
Benefits of video production include using a professional staff, increasing social media engagement, and allowing for message control. Moreover, it gives you a competitive over others.
Here are five brand benefits you get with corporate video production in Tacoma, WA.
1. Professional Staff
Working with a professional video production staff gives you great video content and engaging videos. Skilled professionals come to the table knowing how to craft videos using the latest technology. Experts in video content are also well-versed in up-to-date storytelling techniques.
Production value is high-end. It shows your clients and customers that you spent the time and energy to work with a professional team. You'll work with expert scriptwriters, videographers, and editors to solidify your brand.
Those who produce videos such as these regularly also offer you good advice. They are aware of the pitfalls and consequences of lousy video production. If you are unsure how to create a video or are new to the process, an expert team will give you the best advice.
Don't allow your brand to suffer by using amateurs.
2. Social Media
According to Pew Research, seven in ten Americans use social media. You are missing out if you are not using engaging videos and high-end video content on your social media channels! Many people think they can create this production value on their phones, but a professional team does it far better.
For example, what better way to boost your brand if you sell expensive real estate than to give prospective buyers video tours of the property? The video speaks to people much better than still pictures. Posting these videos lets people see that your brand deals in high-end properties - they will want more.
Perhaps you own a vacation resort. Allow prospective guests to walk through the property with a video created by a production team. Enhance the brand by connecting with the audience to show amenities and features that pop.
Use your videos to be funny. Work with the team to create animation.
People using social media like and share videos constantly. You can use your social media channels to send customers to a landing page on your website or your e-commerce store. Instantly, you are creating a conversion rate of new customers.
A good video that goes 'viral' can receive national media attention. You can't pay for brand exposure such as that!
3. Message Control
Video production has the power to engage customers. Visitors to your website or social media channels will become captivated by a message controlled by you.
If you are having issues with brand equity, these types of videos can benefit you.
Testimonials
Regardless of your product or service, some people can testify to its importance. As the head of a company or marketing department, people will believe you; however, using actual customers or consumers of your product will benefit you greatly.
Ask your best customers to explain why they like or use your product. Was the customer service exceptional? What do they like about your brand that they can't get anywhere else?
Testimonials also allow you to show your brand changes lives. For example, if your brand is medical equipment, you can use testimonials from people who can now do things they couldn't do before.
Celebrity endorsements are some of the best testimonials. People well-known in the community can boost your brand equity almost overnight!
Instructional
Plenty of products on the market require a 'how to' video. Products would sell more if people knew how they were used. Think of it as an infomercial to help boost your brand.
Get someone good who can explain how the product works. Go through it step by step. Also, bring in a focus group to see if they can use the product based on the video.l
Training
Use training to help your brand awareness. For example, if your brand teaches companies to enter retail, use a training video about how it's done.
Training videos help bring all parties in one place. It's well-produced, so you can edit out the parts that aren't relevant. You can be very specific about your brand.
4. Build Customers
According to the American Customer Satisfaction Index, about 80 percent have been unable to build on their customer satisfaction.
Video production can help you build customers and help improve the satisfaction of your brand.
It uses motion, emotion, walking, talking, and narrating a voice to the video on the screen. An emotionally and visually engaging video will connect with your customers.
5. Competitive Edge
Give your brand a competitive edge by using professionals.
A polished and smooth look puts you ahead of anyone with a similar message. People will come to your brand first before choosing others.
Stand out in the crowd! Business is more competitive than ever, and video production for your brand allows you to elevate your business platform.
And while corporate video production might cost you money, think of it as a solid return on your investment. You'll reap the benefits over the long term.
Brand Benefits of Corporate Video Production
Five brand benefits of corporate video production include using a professional staff, increasing social media engagement, and allowing for message control. It also builds customers. Moreover, it gives you a competitive over others.
Let us show you how our professional corporate video production team can improve your brand and increase sales. Our team of skilled experts in Tacoma, WA, is up to date on the latest technology and will use the latest production elements to give your videos the quality they deserve.
We have quick turnaround times and will create your video in just a few easy steps. Get in touch with us today, and let us help you put a video production package together!
