9 Viral Tips and Tricks for Successful Corporate Video Production

Around the United States, it takes more than 45,000 people to keep up with the demand for movie and video production help.

However, since the pandemic, almost every business has focused more on reaching customers online with quality videos. It would help to have the proper corporate video production techniques to stand out from your competitors.

The good news is that video production and marketing experts have spent a long time figuring out what kind of videos provide businesses with the most success. Applying several tips in this article might help you take your video quality to the next level and achieve new heights of business growth.

Read on to learn tips and tricks for successful corporate video production!

1. Express Your Customers' Problems

Most people have heard how vital it is to spend video production efforts catching customers' attention in the first few seconds. However, the more this idea becomes common video marketing knowledge, the harder it is to find new ways to stand out.

Some businesses focus on gags, jokes, and twists to catch the attention of potential customers. At the same time, the more customers get used to these kinds of tricks, the less effective they become. The good news is that there are specific ways of catching the attention of your future customers that work without relying on tricks.

Making a Meaningful Impression

The most powerful way to connect with your customers is often to express their thoughts and feelings about their problems. You might have a great product or service that can solve your customers' problems for them. But can you express how your future customers feel about their problem in words similar to the ones they might use themselves?

Marketing experts believe that you should be able to articulate your customers' problems so well that you sound like you are reading out of their diaries. Although this can be difficult, it is one of the most reliable ways to make a quick and powerful connection with your future customers.

When you show that you understand them, you sound much more credible when you claim that you can improve their lives. Consider filling the first few seconds of your corporate videos with lines that you could find in your customers' diaries.

This can be a compelling live media strategy because customers often care more about resolving problems than adding new value to their lives. Although everyone wants to improve their lives, their pain points often move them more than anything else. Expressing customer pain points correctly can strike a resounding cord in them that convinces them to watch the rest of your video.

2. Show How You Can Solve Customer Problems

Once you have shown that you understand your future customers' problems, it will be time to show them your solution. Here, applying the principle of showing rather than telling can be helpful.

Try to develop a narrative way of showing how someone could solve their problem using your solution. That way, viewers can put themselves in the shoes of the person in your video and feel what it would be like to have their problem solved.

This is often a better strategy than trying to impress your future customers with all of the fantastic features that your solution has. At the end of the day, most customers don't choose to buy a product or service because of all of the incredible perks that come with it. Instead, they decide to buy because they are convinced that doing so will solve the problem, causing them so much pain.

Once you have acted out how your solution could solve your customer's problems, consider magnifying the effect of this demonstration. You can follow up with a quick series of images or short clips showing many other people enjoying your solution in different contexts.

3. Make a Bold Call to Action

Some people are reluctant to ask their potential customers to take a specific course of action. Although you might want to avoid leading with a call to action, you must tell your viewers exactly how to move on to the next step in your sales funnel.

Some people assume that a potential customer's next action is so apparent that it doesn't need to be mentioned. However, it is crucial to understand that people do not always give their full attention to videos. Even the mildest inconvenience can sometimes turn a promising lead into a missed opportunity.

Make sure to give your viewers a precise and easy way to engage more with your company, product, or service.

4. Remember That Less Is More

One of the most common mistakes people make with video production is trying to add as much value as possible. This is a common mistake because it sounds like such a reasonable goal. However, some marketing experts consider perfection to be achieved when you have nothing left to take away rather than nothing more to add.

The longer and denser your video is, the less likely people are to watch it. Although there are exceptions, it is always better to focus on giving people only the information they need to proceed to the next stage in your sales funnel.

After all, you can always tell your future customers about other ways your product or service can add value later. When making a video, you should focus on getting them to respond to your call to action.

5. Focus On Awareness After Sales

During corporate video production, the top priority tends to be sales. However, it is sometimes a good idea to create a video that provides benefits even if many viewers don't buy anything right now.

You can use a great video to spread awareness of your company, even if someone isn't interested in becoming a customer after seeing it. Although measuring the value of this kind of awareness can be more challenging, it is a powerful investment in future growth.

Establishing a secondary goal of increasing company awareness can also help enhance your brand. Make a point of mentioning your company early on in your video. You can also fill it with your logo, slogan, and brand colors.

6. Fill Your Brand Videos With Quality Images

People are often moved more by images than by anything else. If you are trying to explain something complicated in your video, you might end up losing people's attention.

Replacing descriptions with images can help you keep things simple. It can also help you get your point across much more effectively.

Although it can be natural to focus on your video clips, consider paying just as much attention to the visuals you will put in them. Many people find watching videos that mix things up a little more interesting. Switching between clips and visuals can be a great way to provide some extra variety.

7. Give the Voice-Over the Attention It Deserves

Your brand is all about creating an artificial personality for your company. People who watch your video will associate its voice-over voice with your business.

If the voice-over track sounds professional and impressive, that will cause people to view your business in a more positive light. It also increases how positively people view your product or service.

Even a fantastic video can be ruined by a poor voice-over track. If you want to maximize the effectiveness of your video, you might even want to use multiple professional voice-over artists.

8. Enhance Viral Videos With Music

These days, people are so used to music in the background of videos that they often don't even notice it. However, if you watch a movie without its theme, the effects can be striking. Scenes that are moving with music can seem contrived and unrealistic without it.

Make sure to fill your videos with the right mood music to keep people interested and feeling good while they watch them.

9. Consider Funny Video Production Options

Depending on your situation, humor might be the perfect way for you to make a good video even better. Forcing humor into a video is often harmful when it doesn't fit. However, if it seems appropriate, consider brainstorming ways to add a dash of laughter to your video production process.

Know the Top Tips for Corporate Video Production

These days, more businesses than ever are competing for the attention of potential customers. The good news is that the right corporate video production tips can help you create videos that will catch the attention of potential customers and move them into your sales funnel. Investing in quality corporate video production is one of the most powerful ways to reach new markets and increase sales success.

Want to learn more about how you can find the right video production services for your needs? Contact us at Nyhuis Creative!